It’s Time To Get Social…

Dive into a social media platform.

According to social media management company Hootsuite, “90% of brands use social media to increase brand awareness.” If you haven’t deployed at least one social media platform to market your business, now is the time. To get started, identify your platform. Start out small and choose one or two that seem most accessed by the demographic you serve. The most-used sites include Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat and LinkedIn.

Once you’ve established your account, encourage your current customers to follow you. One possible way to do this is to hold a giveaway. For every XX amount of likes and comments you receive, you can have a drawing for a promotion like a gift card. Keep your followers engaged by posting different types of content and setting a posting pace that is realistic for you but also often enough to keep your brand top of mind. It may be helpful to plan out a few months of postings at a time. Find a balance of brand-centric content and posts that provide informative and insightful value.

We’ll explore more about what makes good content in our next post, so be sure to check it out.

Thanks for reading…
Your VRS Team