Always Be Expanding Your Reach…

Develop and diversify your digital domain.

Once you’ve gotten the hang of your inaugural social media platforms, it may be time to launch some new ones. Cross-promotion on different channels can be a great way to build your digital presence. First of all, always make sure your business is easy to find online, so you can drive more interest and more leads. When your business is listed on multiple local directories like Google, Yahoo!, Yelp or the Yellow Pages, it pushes your listing higher in search results.

Also, make sure you are posting fresh, engaging content that’s suited to your various platforms. Do you have any videos? What about pictures? Have you tried any social media or banner/pay-per-click advertising to promote your content and business? The more robust your digital efforts, the more likely that your online audience will grow. Continue to launch and cross-post to different sites. As an example: If you don’t have a LinkedIn profile yet, get that rolling. You’ll be able to dive into industry trends and see what competitors are posting. Then you can share insightful articles from that platform to another like Facebook.

Keeping track of all your content and various online engagement platforms doesn’t have to be a hassle. Check out our next post for great ways to manage your media.

Keep up the good work…
Your VRS Team