Can Your Customers Find You Online?

Raise your brand visibility and make it easier for customers to find you.

There is a correlation between your business’ digital presence and your Search Engine Optimization (SEO). Why is that important? If someone is looking for a product or service you provide, and they do an online search, don’t you want your business’ name at the top of the results list? While social media platforms are not a specific Google ranking factor currently, content you post can certainly help drive traffic your way (which does up your SEO ranking).

By mentioning and linking your business’ name and URL within online posts on various platforms, you can appear multiple times in a single search. Any mention of your business on review sites will also show up in search results, while your actual website might be lower in the rankings. So, it’s important to link content you control directly to your website, and cross-post to push more traffic to your site. You can also post content in a blog on your website to trigger important keywords that will boost your site’s SEO ranking.

Find out how your online efforts can enhance retention and loyalty in our next post.

Until then…
Your VRS Team