Keep Them Coming Back…

Brand engagement boosts retention.

There are cornerstones to customer retention like excellent service and dependability — but more and more modern businesses are taking their earning loyalty online. An integral aspect of your digital presence is building and maintaining positive relationships with those whom you serve. With increased transparency, you have a real opportunity to not only connect with current customers, but highlight that connection to potential ones.

For instance, customer feedback is an integral aspect of your digital interactions. You can encourage your satisfied customers to leave reviews, which gives you the chance to demonstrate your gratitude for their continued patronage. But say you get a not-so-positive review. Instead of immediately becoming defensive, look at it as an open door to communication. Thank the author for their feedback, try to make the situation right if possible, and build a bridge. Others will take note of this interaction.

Another way to boost retention is to continuously offer your online followers content that can enrich their lives. Invest in their interests — offer useful and relevant content that may not even have anything to do with your brand but grabs your audience’s attention. It shows that you want to empower your customers, rather than just take their money.

We will explore reviews and content further in upcoming posts, but first we’ll tackle social media engagement.

Get ready to be more social…
Your VRS Team