I Read About Your Business Online…

Word-of-mouth marketing motivates the masses.

We live in a world driven by public opinion. Now, if someone wants a recommendation for a particular good or service, they do a quick search on their smartphone or mobile device. In fact, according to BrightLocal’s 2018 Consumer Review Survey, “86% of consumers read reviews for local businesses (including 95% of people aged 18-34), and consumers read an average of 10 online reviews before feeling able to trust a local business.”

Digital word-of-mouth has changed the way consumers make decisions. Having no online presence can often be more detrimental than having some critical feedback. Your business seems obscure and irrelevant if little or nothing comes up in a quick online search. Enhancing your business’ credibility means solidifying your online presence. Not only is word-of-mouth a (basically) free method of advertising, it is also an organic way to pique interest in your brand.

In our next post, we’ll provide more detail about how a strong digital presence can improve SEO.

Until next time…
Your VRS Team